25 Best Products To Sell On Shopify (2024 Edition)

Building your source of income online means you have a lot to explore and to choose from. If you are thinking about marketing and selling, you know how much the choice of products matters. 

You can sell almost anything, and the options are diverse. However, no matter what niche you choose, you have to be updated on the trends on a regular basis. You also need a good amount of knowledge about prices and other processes. 

If you are confused and don’t know what to begin with, this article will help you know about the most widely used and profitable products you can choose from.

Top Products To Sell On Shopify

You can follow this table to get a brief idea about the best products to sell on Shopify.

Sr No	Product
1.	Home Decor
2.	Cosmetics and beauty tools
3.	Skincare
4.	Tea and coffee
5.	Hobby and Entertainment
6.	Office and gym equipment
7.	Eco-friendly products
8.	Vegan items
9.	Jewelry
10.	Digital products

Key Points To Remember Before Choosing Products

Before starting to sell, you need to consider various things, so prior knowledge will make the execution of tasks more manageable. The few most essentials to keep in mind are:

• Understanding Your Target Audience:

Pick your product and thoroughly analyze the type of people who will invest in it. Factors may include age, gender, location, and season.

• Who are your competitors: 

Search the most renowned and widely used brands and understand their tactics, how many years they have invested in them, their profit or loss, and customer reviews.

• Demand for your selected product: 

You wouldn’t want to invest in something that holds no value in the market, right? Find out if your chosen product is popular amongst customers and how popular and in need it is.

•  Evaluating Product Profitability:

If you spend your time, money, and resources on selling a product, you indeed expect good sales and hard-earned money. Spend a little extra time determining what products increase your profit margin.

• Creating a Unique Selling Proposition:

Make customers intrigued to buy your products by letting them know what’s in it for them, what their profit will be, and what they’ll miss out on if they choose not to.

• Marketing Your Products:

This has to be a crucial step when trying to expand your sales. You can’t expect people to buy your products if they don’t know about them. People tend to purchase trendy products, so keep an eye on the ongoing trends and update your marketing strategies regularly.

Bonus: If you are just starting out, you can claim Shopify’s 3-day free trial to learn the platform’s workings. 

25 Best Products To Sell On Shopify

The list can be endless, but here are the top-selling, least-prone-to-loss options for you to start selling now:

1. Home Decor 

Every millennial and Gen Z person will choose a fancy, aesthetic wall clock rather than a simple, boring one.  It gives a different level of comfort with your own personalized space and pleasing decor items to look at. 

You can sell indoor plants, fairy lights, chandeliers, or wallpapers of all-time favorite artists. Everyone has a unique taste, which gives you a wide range of products to sell. This is your pro as well as con, too.

2. Cosmetics And Beauty Tools

Remember the hot-selling products like jade rollers, gua-sha, and acne patches? I can’t fathom that beauty trends are so short-lived. You can gain more money and fame if you manage to stand out from your competitors and give them what they like. 

Alongside your branding and marketing, you will find many influencers who will collaborate with your brand to gain mutual benefit. This will raise your sales to another level. You can give out freebies to attract more customers. And remember to give these products an appealing look, too.

3. Skincare

This niche has grown tremendously these past few years, enabling everyone to have pleasing skin while being conscious of how their skin looks compared to others. Korean skincare products are in high demand and are loved worldwide. 

If you market these products correctly and establish a name, customers will be willing to spend a fortune on basic serums and creams! But be ready to face a massive line of competitors and ensure that no one is affected by your products.

4. Tea And Coffee

Besides water, the most widely consumed beverages are tea and coffee (Sorry, Coca-Cola fans). The average American drinks close to 30,000 cups of coffee in their lifetime! Imagine the profit even one family could give you.

The best part about selling these beverages is the loyalty of customers, their willingness to spend money on good-quality drinks, and their regular buying from you. However, you need extensive knowledge in this field. Quality and freshness should be prioritized, and readiness to face competitors should be ensured.

5. Hobby And Entertainment 

Hobby and other activities to cut time are a personalized and timeless sector. People are always fond of something and tend to be engrossed in it. This niche caters to a wide range of interests, and people passionate about their hobbies would wholeheartedly invest in it without thinking twice. 

These products can also be sold in bulk, for example, guitars and drums for a hobby class, punching bags, gloves, and wraps for a boxing gym—likewise, color and other equipment like canvas paper for artists. A challenging task here is to keep up with the trends and act on them before your competitors do.

6. Office Or Gym Equipment

The most significant advantage you will have as a seller here will be providing these costly items in bulk. Your primary focus here will be the quality and the need for people to buy from you. For people who are considering starting their gym, the first step they need to take is ordering the required equipment in bulk. This will be the same case when it comes to office equipment. You will focus on LEDs, cables, laptops or PCs, chairs and tables, and other required stuff. 

Ensuring that your product is of good quality and durable will help your brand grow. Be sure also to make them comfortable so you can generate more word-of-mouth publicity. A downside to this is the high cost of investment and transportation.

7. Eco-friendly Products

With global warming and pollution on the rise, if you’re a retailer selling eco-friendly and reusable products, you have a significant opportunity to earn your name and fame. 

Environmentalists will be willing to pay a high price if provided with good-quality reusable and recyclable products. Growing demand and awareness will be a catalyst for your growth. These products may be pricier to produce, and you need quite some learning and experience to make it happen.

8. Vegan Items

This could be challenging for you, but it will be easy if you have marketing strategies. Not many people are interested in selling vegan products, but those who are have gained huge profits from it. 

Just 3% of people worldwide are vegan. But instead of seeing this as a loss, consider it a profit. You will provide those people with their very needy vegan items, and the sales will keep skyrocketing once people hear about your cruelty-free vegan items. Remember, they consider it a “need,” and it’s apparent that they will be willing to pay a few extra dollars.

9. Jewelry

The jewelry market is on a growth trajectory, influenced by evolving consumer preferences and a considerable part played by celebrity impact and growing fashion trends. If you specialize in a niche, you will stand out. You can have a high-profit margin on jewelry if you find a source to manufacture it cost-effectively. 

There are hundreds of types of jewelry, so choose what you think will be the most profitable. Stay current with the latest designs and trends in the industry, and keep your ornaments up to date-and ready to wear. 

10. Digital Products

A great thing about Shopify is that you can sell not only physical but digital products, too. If you do not want to take a high risk and invest a significant amount, you can start by selling e-books, courses, software, downloadable files, etc.

Another good part about selling digital products is saving time for you and your customers. They can have immediate acces to it as soon as they pay, and it saves transportation and other expenses, increasing your profit % by a tremendous difference. But selling digital products in 2024 is like bringing a pocket knife to a gunfight. If you decide to start with this, just know that your competitors will be ahead of you in terms of name and fame.

11. Gaming Equipment

There’s undoubtedly a ton of money here in the gaming niche. Passionate gamers are willing to spend a lot on suitable products. All you have to do is convince them that your products will make their gameplay a lot better.

The gaming niche is constantly growing but, so is the competition and trends in the gaming industry. 

Remember: If you hop on a trend at the right time, you will make money faster than you can produce the products.

12. House Essentials 

Homes are becoming more innovative—all thanks to AI. But some crucial things can never be replaced. They will always be a requirement in any household. Think of cooking without pans and spoons or having no plates to serve them. Or, imagine sleeping/sitting on the cold, hard floor due to the absence of a bed, chair, or couch. 

Think of it as a profit source and invest in house essentials. It’s not greed or luxury but a basic necessity everyone should have. The few problems that might arise here are transportation costs of big bulky products and ensuring the proper safety of fragile items.

13. Sports And Fitness Products

The global health and fitness market is estimated to reach $8 billion by 2030!

This highlights popularity and demand, aspirational youth willing to spend money in return for good health, and, if anything, the sales of fitness products have risen post-pandemic.

You can sell essential equipment like dumbbells, punching bags, gloves, sports attire and shoes, sporty water bottles, yoga mats, sports kits, and many other options. Just because these products have higher popularity doesn’t mean there are none to a few competitors. You need to ensure the product is of good quality and comes at an affordable price. 

14. Fashion Apparel

The fashion market is growing at an incredible rate and is expected to grow tremendously. If your fashion knowledge and trends are current, you will never be out of profit and sales. A person who is into fashion will never have enough.

So, ensure that your products are of good quality, affordable, and fashionable. If this doesn’t convince consumers to buy from you recurringly, then I don’t know what will. Make sure to manufacture in fewer quantities as people stop buying fashion that was outdated even the previous day.

15. Kids’ Toys

Every kid likes having multiple toys to keep them entertained. These can be dolls, cars, clay, soft toys, a coloring book, kids’ puzzles, and many more. Kids are attracted to anything colorful and attractive. You can make stationery of famous cartoons or their dummies. 

Remember to have a warning on toys for children below 3 years of age. Also, make these products as eye-catching and trendy as possible. 

16. Pet Products

Pet lovers and owners spend loads of money and time on their furry friends. They need extensive care and are looked after just like babies. You can choose to sell leashes, clothes, toys, pet food, pet beds, and many other things that pets would be fond of.

There is growing market competition in this as well, and you need to understand pet precautionary issues and ensure the proper safety of these little animals.

17. Seasonal Items 

Not many people would want to invest in something that won’t be sold throughout the year, but you can. Seasonal items like sweaters or gloves, Christmas trees, garlands, decorations, ski kits, winter clothes, and more are always on the market during the season. 

Imagine a Christmas when you cannot find a room-sized, cutely decorated Christmas tree. It won’t be festive without it. Moreover, you do not need to sell these items at all times of the year, onlyally. They can be like a bonus month for you with extra sales. You can also sell gifts for special occasions like Mother’s Day or Father’s Day.

18. Shoes Or Sneakers

Both practical and fashionable, a person, no matter who he is, needs footwear irrespective of where he is. An excellent way to boost your success rate in this niche is to stick to one type of footwear, like boots, heels, or sneakers. Once you gain ample success here, you can expand your business and make it more and more diverse in the future. 

A downside is that some shoe sizes or styles may sell more than others, there may be a wall of competitors, and people are likely to buy footwear or clothes from a store just to get the right fit and check for comfort.

19. Hair Products

Everyone uses hair products to grow hair on their heads or improve their overall health. Hair products can be diverse, ranging from serums and oils to shampoo, conditioners, masques, and even hair accessories. You can also diversify your hair products by targeting issues like hair fall, dandruff, and itchiness. Then again, you can sell hair styling products and tools like hair gels, mousses, straighteners, curlers, or rollers.

Remember to apply more quantity and good fragrances on products, whereas styling tools should have a warranty. 

20. Travel-friendly Kits

No one would be excited to go on a five-day trip with a bag full of personal necessities. Huge shampoo bottles, creams, and shower gels occupy a lot of space in the bags. So, you can create these small travel-friendly kits that are easy to carry, fit in a pouch, and include daily-use items in a mini size.

You can even collaborate with known brands, making marketing your products much more manageable. People are likely to purchase mini products for two reasons: they are travel-friendly and can use mini products as a trial before buying the standard-sized ones. 

The category travel has just 0.4% competitors, making it the lowest competitor category, so grab this opportunity to market your products well enough and to be the biggest seller in this niche.

21. Handmade Items

Handmade items are trendy nowadays as they stand out from the crowd and can be customizable. They are sold at a higher price and require more manpower and creativity. But, if you are someone who loves to get creative with your work, then you must try making it profitable as well.

Handmade items are so diverse. They can be knitted sweaters, craft products, or even handmade explosion boxes. Although you must invest more time and money in them, the profit will be worth it. 

22. Books

No one can ever go wrong with books. Everyone reads at least two pages daily, be it school books, novels, newspapers, or even storybooks, showing that books are now a borderline necessity. So, you give them just that. Make scrapbooks, diaries, coloring books. You can get creative and make small book keychains to note down important information or create a shopping list. 

Additionally, you can sell these in bulk, making consumers buy repeatedly and in large quantities from you. Occasionally, you can give them discounts on your products or even hand out freebies.

23. Car And Bike Accessories

For 95% of customers, bikes and cars aren’t just means of transportation but a way of expressing their personal style. Youth and bike enthusiasts often compare their accessories to others and have a fat wallet full of money to buy new accessories for their bikes or cars continuously. 

Here, you can enter the world of trends with fancy helmets, biker jackets, gloves, and keychains or get technical and sell the essentials that will be needed till the end of time, like tires, repair kits, or other essential things.

24. Accessories 

Even if fashion trends are ephemeral, fashion isn’t. It changes over time, which makes consumers buy the same thing repeatedly. You will have a lot to explore when it comes to accessories, and then again, if you get into details, there’s more variety.

You can sell accessories like goggles, belts, watches, or smartphone accessories like phone cases, screen guards, headphones, or chargers. No one can ever go wrong with these. Also, you won’t need to spend a fortune on the investment. But be sure to have items that are preferable and appealing. If an accessory doesn’t prove to be good, it will be a liability rather than an accessory.

25. Personalized And Customizable Products

There are many options, from custom jewelry to personalized mugs and tees, which are also in great demand. Nowadays, people find customized items to be the right choice for gifts and for themselves. 

It goes without saying that personalized products retail at a higher price compared to normal ones. But let’s not forget that you will thereby need to invest in the labor side and also figure out a way to meet your customers’ needs. Input from the customers about the description and then making those and transporting will indeed be a time-consuming process.

Remember: Competitors will be everywhere, but if you can get your name on the market, it’ll be victory glory. Check out the top 100 Shopify stores to gather inspiration and ideas for your store. 

Why Sell On Shopify?

Shopify data shows that 80% of businesses made a profit after just two years of operation, making the average annual revenue of over $155000+.

Shopify offers a wide range of products and is one of the most renowned e-commerce sites as of 2024. Here are a handful of reasons to choose Shopify.

• Easy to use, and no technical skills required to set up.
• Wide range of customizable themes
• Secure and Reliable with multiple payment options.
• In Built Marketing tools.
• 24*7 Customer Support

Do you know?  Shopify now offers the first month of any plan for $1 only!

What Products Should You Avoid Selling on Shopify?

All the items listed below are strictly prohibited from selling on Shopify, either because they are age-restricted or can be harmful while shipping. 

Flammable goods and other materials that can be used for illegal purposes are prohibited, and sellers who are found guilty can be punished severely.

Explicit materials that depict sensual acts aren’t allowed to be sold due to age-restricted reasons. 

Take a look at some of the many examples below:

• Alcohol 
• Drugs 
• Tobacco
• Toxic products
• Weapons
• Pharmaceuticals
• Fireworks
• Solvents
• Explicit materials

Shopify Apps And Tools To Help You Choose The Best Products

Once you have set up your store, it’s time to modify it and ensure you have the best tools to help make your work easier. Refer to these apps for better outcomes.

1. Gorgias – Customer Support And Live Chat Help Desk

This app serves as a customer support team, helping to manage and streamline support ticket responses and even automate tasks to some extent.

2. Signifyd – Fraud Protection

A leading platform for eliminating fraud and customer abuse, a combination of AI and manual review offers 100% safety.

3. Rewind – Backs Up Your Store’s Data

Automatically backs up your store’s data in case of data loss due to malicious activity, etc.

4. Spocket – Dropshipping Without An Inventory Or Upfront Cost

Allows merchants to find products to sell from suppliers with faster shipping.

5. Code Black Belt – Allows To Have The “Suggested Item” Option

Created for Shopify users to have recommendations below products like other apps showing them the similar products that other buyers got.

Conclusion: Sell Products That Have Repeated Bulk Purchases And Low Competition

If you know about selling, then you know that the most profitable products are those that can be sold in bulk. Sell products that are essential for everyone and have repeated purchases.

Products that are scarce in the market can also make a fortune and earn you a name in that niche. Many people struggle with finding vegan or cruelty-free products as there are few sellers in this niche compared to other niches. 

Selling print-on-demand products is very trendy. They are often used as gifts or to add a personal touch. Primary necessity products don’t change very frequently and can offer you a stable source of income.

FAQs