There are approximately 4.64 million active WooCommerce stores, with the United States accounting for over 427,000 of them.
Additionally, with over 14 million websites using its WooCommerce technology, the platform has emerged as a well-known player in the eCommerce industry.
This article highlights further details about the number of WooCommerce stores, financials, usage, and additional insights into the WooCommerce stores.
Top WooCommerce Statistics 2024: In A View
- Active WooCommerce Stores Worldwide: Approximately 4.64 million
- Highest Number of WooCommerce Stores by Country: The United States, with a total of 427,238 stores, accounting for 9.2% of all WooCommerce stores
- Estimated Annual Revenue: WooCommerce’s revenue is around $27.9 million as of 2024.
- Global Market Share: WooCommerce leads the e-commerce software market with a 39% share
- Popularity in the United States: WooCommerce Checkout is the fourth most popular e-commerce software, holding a 15% market share
- Websites Powered by WooCommerce: Approximately 14.72 websites utilize WooCommerce
How Many Woocommerce Stores Are There?
As of the latest data, there are 4.64 million active WooCommerce stores worldwide.
In comparison, Q3 2024 recorded about 4.68 million active stores, reflecting a 2.10% decline in WooCommerce store growth compared to the previous quarter.
Here is a table displaying the number of WooCommerce Stores by quarter and WooCommerce store growth:
| Quarter | WooCommerce Active Stores | WooCommerce Store Growth |
|---|---|---|
| 2024 Q4 (to date) | 4,638,158 | -0.81% |
| 2024 Q3 | 4,676,204 | -2.10% |
| 2024 Q2 | 4,776,386 | 1.88% |
| 2024 Q1 | 4,688,077 | 2.53% |
| 2023 Q4 | 4,573,529 | 3.77% |
| 2023 Q3 | 4,406,844 | 5.84% |
| 2023 Q2 | 4,162,363 | 4.94% |
| 2023 Q1 | 3,966,269 | 3.38% |
| 2022 Q4 | 3,902,868 | 1.93% |
| 2022 Q3 | 3,828,917 | 2.36% |
| 2022 Q2 | 3,740,925 | 5.61% |
| 2022 Q1 | 3,542,209 | 12.38% |
| 2021 Q4 | 3,207,564 | 17.33% |
| 2021 Q3 | 2,734,432 | 13.56% |
| 2021 Q2 | 2,354,554 | 12.62% |
| 2021 Q1 | 2,053,586 | – |
Source: Store Leads
WooCommerce Stores By Country
The United States has the highest number of WooCommerce stores, totaling 427,238, representing 9.2% of all stores.
The United Kingdom comes next with 174,424 stores, making up 3.2% of the total. India accounts for 2.7%, while Italy has 2.4% of the WooCommerce store distribution.
Here is a table displaying the countries with the highest number of WooCommerce Stores.
| Country | WooCommerce Stores | Share of WooCommerce Stores |
|---|---|---|
| United States | 427,238 | 9.2% |
| United Kingdom | 174,424 | 3.8% |
| India | 124,897 | 2.7% |
| Italy | 113,111 | 2.4% |
| Germany | 110,215 | 2.4% |
| Netherlands | 108,725 | 2.3% |
| Brazil | 103,552 | 2.2% |
| France | 102,539 | 2.2% |
| Spain | 96,449 | 2.1% |
Source: Store Leads.
WooCommerce Revenue 2024
WooCommerce’s estimated annual revenue is around $27.9 million as of 2024.
According to Matt Mullenweg, co-founder of WordPress, WooCommerce revenue from plugin sales exceeded $20 billion in 2020, following $30 million generated in 2019.
Additionally, the estimated revenue per employee for WooCommerce is approximately $159,500.
Source: Growjo
WooCommerce Market Share
In 2023, WooCommerce led the global e-commerce software market, holding a 39% share.
This reinforced its position as the preferred platform for businesses looking for flexible and powerful e-commerce solutions.
Woo Themes came in second, holding 14.95% of the market, continuing to stay competitive with a strong presence. Meanwhile, Squarespace Online Stores ranked third with a 14.67% share, recognized for its user-friendly platform for small and medium-sized businesses.
Below is a table illustrating the global market share distribution of e-commerce software platforms as of 2023:
| e-commerce Software Platform | Market Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista
WooCommerce Market Share In The United States
With a 15% market share, WooCommerce Checkout ranks the fourth most popular e-commerce software in the United States.
In comparison, Shopify leads the market with a 30% share, while Wix Stores holds the second spot, commanding 22% of the market share.
Here is a table showing the distribution of the U.S. e-commerce market.
| e-commerce Software Platform | US Market Share |
|---|---|
| Shopify | 30% |
| Wix Stores | 22% |
| Squarespace Add to Cart | 16% |
| WooCommerce Checkout | 15% |
| Ecwid | 4% |
| Other | 13% |
Source: Statista
How Many Websites Use WooCommerce?
Around 14,717,803 websites are powered by WooCommerce.
Of these, 6,037,447 websites are active, while 2,650,234 domains redirect to WooCommerce sites. Furthermore, 8,680,356 websites have used WooCommerce in the past.
Source: Built With
WooCommerce Usage By Country
The largest share of e-commerce websites using WooCommerce is in the United States, which accounts for 41% of the total.
Additionally, 3.9% of these websites are located in the United Kingdom, while 3.1% are in India.
The following table displays the countries with the highest share of e-commerce websites using WooCommerce.
| Country | Number of eCommerce Websites Using WooCommerce | Share of eCommerce Websites (%) |
|---|---|---|
| United States | 2,471,390 | 41.0% |
| United Kingdom | 235,980 | 3.9% |
| India | 189,138 | 3.1% |
| Germany | 169,518 | 2.8% |
| France | 155,548 | 2.6% |
| Brazil | 148,580 | 2.5% |
| Italy | 140,266 | 2.3% |
| Netherlands | 136,440 | 2.3% |
| Russia | 122,062 | 2.0% |
| Australia | 121,971 | 2.0% |
| Spain | 119,787 | 2.0% |
| Poland | 105,785 | 1.8% |
Source: Built With
WooCommerce Websites Market Share
WooCommerce Checkout is used by 17% of e-commerce websites globally, ranking as the third most popular e-commerce technology.
In comparison, Shopify is the leading e-commerce platform, with a 28% market share.
| Platform | Share of eCommerce Websites |
|---|---|
| Shopify | 28% |
| Wix Stores | 20% |
| WooCommerce Checkout | 17% |
| Squarespace Add to Cart | 12% |
| Ecwid | 5% |
| Other | 18% |
Source: Built With
How Many WooCommerce Themes Are There?
There are 95 WooCommerce Themes.
They are categorized into various groups, including arts and crafts, bookings and accommodation, digital and audio, electronics and software, fashion and apparel, flowers, gifts and collectibles, food and drink, health and beauty, home and furniture, pets and pet care, sports and recreation, and toys and games.
In contrast, ThemeForest provides 1,500 WooCommerce themes, and WordPress.org features 1,591 WooCommerce themes. Additionally, Evanto offers 1,718 WooCommerce WordPress themes.
Moreover, WordPress.org features over 10,000 plugins with with ‘WooCommerce’ in the title.
Source: WooCommerce, Evanto, Barn2 Plugins.
Top WooCommerce Themes
The Astra theme is the most popular WooCommerce theme, used by 498,150 stores, accounting for 10.7% of WooCommerce stores.
Following closely, the Flatsome theme is used by 6.7% of WooCommerce stores, making it the second most popular. The Hello Elementor theme comes in third, with 6.2% of WooCommerce stores employing it.
Here is a table displaying the most used themes by WooCommerce stores.
| Theme Name | Number of Stores | Percentage of WooCommerce Stores |
|---|---|---|
| Astra | 498,150 | 10.7% |
| Flatsome | 310,795 | 6.7% |
| Hello-Elementor | 289,851 | 6.2% |
| Unknown | 266,723 | 5.7% |
| Divi | 249,176 | 5.4% |
| Woodmart | 193,629 | 4.2% |
| OceanWP | 80,696 | 1.7% |
| Storefront | 74,325 | 1.6% |
| Porto | 62,569 | 1.4% |
| Avada | 61,448 | 1.3% |
Source: Store Leads
How Many WooCommerce Plugins Are There?
There are 902 plugins on WooCommerce.
They are also known as WooCommerce extensions. Different categories of extensions available on the platform are:
- Developed by Woo
- Payments
- Shipping, delivery, and fulfillment
- Conversion
- Customer service
- Merchandising
- Store content and customizations
- Store management
- Marketing
Apart from the official website, there are 10,000 plugins on WordPress.org with ‘WooCommerce’ in their title.
Source: WooCommerce, WordPress
How Many WooCommerce Apps Are There?
There are 433 apps in the WooCommerce App Store.
Among these plugins, Mailchimp for WooCommerce is the most popular WooCommerce app. It is preferred by 6.7% of the total WooCommerce stores.
Meanwhile, 2.2% of WooCommerce stores have installed the WooPayments app, and 1.4% of WooCommerce stores have installed the PayPal Payments WooCommerce app, making them the second and third most popular apps on WooCommerce, respectively.
Here is a table displaying the most popular apps on WooCommerce as of 2024:
| App | Number of WooCommerce Stores | Percentage of WooCommerce Stores |
|---|---|---|
| Mailchimp for WooCommerce | 311,274 | 6.7% |
| WooPayments | 101,323 | 2.2% |
| PayPal Payments | 63,925 | 1.4% |
| WooCommerce Subscriptions | 49,866 | 1.1% |
| Square for WooCommerce | 34,852 | 0.8% |
| WooCommerce Memberships | 25,317 | 0.5% |
| WooCommerce Product Blocks | 19,416 | 0.4% |
| WooCommerce Bookings | 16,520 | 0.4% |
| Authorize.Net | 13,323 | 0.3% |
| WooCommerce Multi-Currency | 11,911 | 0.3% |
Source: Store Leads
WooCommerce Stores: Detailed Insights
Here are further insights about the WooCommerce Stores in brief:
How Many WooCommerce Stores Use Social Media Apps?
As of 2024, 37.4% of WooCommerce stores use Instagram, making it the most used social media app for marketing.
In comparison, 37.0% of WooCommerce stores are on Facebook, and 12.3% have adopted YouTube for their marketing efforts, making them the second and third most preferred social media platform by WooCommerce stores, respectively.
Here is a table displaying the most preferred social media platforms by WooCommerce stores.
| Social Media Platform | Number of Stores | Percentage of WooCommerce Stores |
|---|---|---|
| 1,734,576 | 37.4% | |
| 1,716,835 | 37.0% | |
| YouTube | 572,427 | 12.3% |
| 485,615 | 10.5% | |
| 330,057 | 7.1% | |
| 272,171 | 5.9% | |
| 143,223 | 3.1% | |
| Tiktok | 142,618 | 3.1% |
| Facebook Group | 48,636 | 1.0% |
| Yelp | 11,752 | 0.3% |
| Snapchat | 5,139 | 0.1% |
Source: Store leads
Top Categories For WooCommerce Stores
Home & Garden is the most popular category, with 5.3% of WooCommerce stores offering products in this sector.
Here is a table displaying the top categories of products sold by WooCommerce stores
| Top WooCommerce Store Category | Number of Stores | Percentage of WooCommerce Stores |
|---|---|---|
| Home & Garden | 244,365 | 5.3% |
| Apparel | 228,989 | 4.9% |
| Business & Industrial | 169,200 | 3.6% |
| Food & Drink | 154,298 | 3.3% |
| People & Society | 149,309 | 3.2% |
| Beauty & Fitness | 132,337 | 2.9% |
| Health | 119,226 | 2.6% |
| Arts & Entertainment | 117,863 | 2.5% |
| Jobs & Education | 109,829 | 2.40% |
| Computers | 86,111 | 1.90% |
| Sports | 85,272 | 1.80% |
| Autos & Vehicles | 69,195 | 1.50% |
| Travel | 66,151 | 1.40% |
| Internet | 53,782 | 1.20% |
| Consumer Electronics | 41,552 | 0.90% |
| Toys & Hobbies | 39,251 | 0.80% |
| Pets & Animals | 35,612 | 0.80% |
| Books & Literature | 32,932 | 0.70% |
| Gifts & Special Events | 26,930 | 0.60% |
Source: Store Leads
Number Of Products Sold By WooCommerce Stores
The most significant share of WooCommerce stores, at 28.5%, sell between 1 and 9 different products.
The table below highlights the number of products sold by WooCommerce Stores.
| Products Sold | Stores | Percentage of WooCommerce Stores |
|---|---|---|
| 1 – 9 | 1,321,363 | 28.50% |
| 10 – 24 | 415,914 | 9.00% |
| 25 – 49 | 365,896 | 7.90% |
| 50 – 99 | 99,854 | 2.20% |
| 100 – 249 | 335,094 | 7.20% |
| 250 – 999 | 208,785 | 4.50% |
| 1000 – 4999 | 57,755 | 1.20% |
| 5000 – 9999 | 12,371 | 0.30% |
| 10000 – 24999 | 10,793 | 0.20% |
| 25000 – 99999 | 6,390 | 0.10% |
Source: Store Leads
Top Technologies Used By WooCommerce Stores
Nearly 19 out of every 20 WooCommerce stores use WordPress, making it the most widely used technology.
Here is a table displaying the most popular technology used by WooCommerce stores.
| Technology | Stores | WooCommerce |
|---|---|---|
| WordPress | 4,387,866 | 94.60% |
| Yoast | 1,662,268 | 35.80% |
| Google Tag Manager | 1,647,441 | 35.40% |
| Google Adsense | 1,584,442 | 34.20% |
| Google Ads Pixel | 1,148,315 | 24.80% |
| reCAPTCHA | 1,129,633 | 24.40% |
| Facebook Pixel | 1,000,560 | 21.60% |
| Google Analytics 4 | 816,173 | 17.60% |
| Google Analytics | 621,245 | 13.40% |
| Cloudflare | 596,921 | 12.90% |
Source: Store Leads
Top Shipping Carriers Used By WooCommerce Stores
UPS shipping is used by 2.1% of WooCommerce stores, which corresponds to 99,204 stores.
This makes it the most preferred shipping option by WooCommerce stores.
At the same time, FedEx is utilized by 1.7% of WooCommerce stores, while USPS is used by 1.5%, making them the second and third most preferred carriers, respectively.
The following table displays the most used Shipping Carriers by WooCommerce stores:
| Shipping Carrier | Stores | Percentage of WooCommerce Stores |
|---|---|---|
| UPS | 99,204 | 2.10% |
| Fedex | 81,022 | 1.70% |
| USPS | 71,035 | 1.50% |
| Royal Mail | 21,149 | 0.50% |
| Correos | 17,212 | 0.40% |
| Australia Post | 12,229 | 0.30% |
| Canada Post | 7,222 | 0.20% |
| DHL | 4,691 | 0.10% |
| InPost | 3,946 | 0.10% |
| PostNord | 3,561 | 0.10% |
Source: Store Leads
WooCommerce Store Top-level Domain Distribution
Nearly half of the WooCommerce stores (48.2%) have a .com domain.
Here is a list of the most popular domains among WooCommerce stores:
| Top-level Domain | Stores | Percentage Of WooCommerce Stores |
|---|---|---|
| .com | 2,237,826 | 48.20% |
| .shop | 154,916 | 3.30% |
| .co.uk | 118,469 | 2.60% |
| .org | 102,520 | 2.20% |
| .nl | 98,379 | 2.10% |
| .de | 97,039 | 2.10% |
| .com.br | 92,238 | 2.00% |
| .it | 90,331 | 1.90% |
| .fr | 80,344 | 1.70% |
| .net | 74,582 | 1.60% |
Source: Store Leads
WooCommerce Stores By Number Of Employees
4,565,876 WooCommerce stores employ between 1 and 9 individuals, while 13,472 stores have between 10 and 24 employees.
Notably, 98.4% of WooCommerce stores have an undisclosed number of employees.
The following table displays the number of employees WooCommerce stores have:
| Employees | Stores |
|---|---|
| 1 – 9 | 31,547 |
| 10 – 24 | 13,472 |
| 25 – 49 | 7,842 |
| 50 – 99 | 5,664 |
| 100 – 249 | 5,408 |
| 250 – 999 | 4,549 |
| 1000 – 4999 | 2,854 |
| 5000+ | 946 |
| Unknown | 4,565,876 |
Source: Store Leads
How Many Employees Work At WooCommerce?
According to the latest data, approximately 175 employees work at WooCommerce.
The company also experienced an 8% increase in its employee count over the past year.
Source: GrowJo.
Conclusion: WooCommerce Has 4.64 Million Active Stores
With around 4.64 million active stores and a strong foothold in the United States, it’s evident that WooCommerce serves a wide variety of businesses worldwide.
This can be further confirmed by the platform’s estimated annual revenue of $27.9 million and its 39% global e-commerce software market share.
Further, with more than 14.72 million websites tapping into its potential, WooCommerce is positioned to be a key player in the future of online shopping, especially with its extensive collection of themes and plugins that empower businesses to create customized and engaging shopping experiences.
