With more than 4.25 million active users, Shopify has become a top eCommerce platform worldwide.
Its easy-to-use interface, drag-and-drop features, numerous integrations, and Shopify apps have made it the preferred choice of millions of sellers worldwide.
Let’s explore the latest facts and figures about Shopify users, usage, merchants, revenue, market share, financials, traffic, and details about Shopify Plus in this post.
Shopify Statistics 2024 (Editor’s Picks)
- Shopify has over 4.25 million daily active users as of 2024. (Similar Web)
- 4.79 million eCommerce stores use Shopify in the 2nd quarter of 2024. (Built With)
- 700 million customers used Shopify in 2023.
- Shopify generated $1.9 billion in revenue in Q1 2024. (Shopify)
- Shopify owns a 10.32% share of the global e-commerce software platforms and technologies market in 2023. (Statista)
- Shopify has a market cap of $101.08 million as of 2024. (Companies Market Cap)
- 48,287 live ecommerce stores run on Shopify Plus. (Buit With)
- The success rate of Shopify stores is between 5% to 10%. (Crickle Studio)
- The average conversion rate for Shopify stores is 1.4%. (Shopify)
- 71.89% of the traffic on Shopify comes from desktops. (Similar Web)
How Many Shopify Users Are There?
- Shopify has an average of over 4.25 million daily active visitors as of July 2024.
Comparatively, the number of daily active users on Shopify was over 2.1 million in 2023.
Further, the number of daily active visitors on Shopify was recorded to be over 5 million at peak days in July 2024.
Source: Similar Web.
How Many Stores Are There On Shopify?
- 4.79 million eCommerce stores use Shopify as of the 2nd quarter of 2024.
2.86% of the top 1 million eCommerce stores use Shopify, while 3.23% of the top 10K eCommerce stores worldwide use Shopify.
The following table displays the share of Shopify stores among the top eCommerce stores worldwide.
| Among the top eCommerce websites worldwide | Number of Shopify Websites | Number of Shopify Websites |
|---|---|---|
| Top 1 million | 28,642 | 2.86% |
| Top 100k | 3,226 | 3.23% |
| Top 10k | 391 | 3.91% |
Source: Built With
Shopify Stores By Country
- 56.62% of the Shopify stores worldwide are in the United States.
The country accounts for 2.71 million live Shopify stores.
Meanwhile, the United Kingdom has 4.34% of the online Shopify stores, accounting for 208,161 stores.
Other countries that have the highest number of Shopify stores worldwide are Australia, Brazil, Germany, and Canada.
The following table provides a detailed breakdown of the countries with the highest number of Shopify Stores.
| Country | Number of Shopify Stores |
|---|---|
| United States | 2,714,546 |
| United Kingdom | 208,161 |
| Australia | 151,179 |
| Germany | 122,409 |
| Brazil | 121,611 |
| Canada | 109,413 |
| France | 66,170 |
| India | 66,141 |
| Netherlands | 52,421 |
Source: Built With
How Many Customers Does Shopify Have?
- Shopify had around 700 million customers in 2023.
Approximately 649 million people purchased from the Shopify stores in 2022 alone.
Shopify customers grew from 100 million in 2016 to 700 million in 2023, an increase of 600 million in just 7 years.
The following table displays the number of Shopify customers recorded over the years.
| Year | Number of Shopify Customers |
|---|---|
| 2023 | 700 million |
| 2022 | 649 million |
| 2021 | 572 million |
| 2020 | 457 million |
| 2019 | 300 million |
| 2018 | 216 million |
| 2017 | 163 million |
| 2016 | 100 million |
| 2015 | 57 million |
| 2014 | 28 million |
Source: Yaguara
What Is The Success Rate Of Shopify Stores?
- The success rate of Shopify stores is between 5% to 10%.
However, the success rate of Shopify stores largely varies according to the business, niche, industry, region of consumers, products, and more.
The majority of the Shopify stores, around 90%, fail in the long run.
Source: Crickle Studio.
What Is the Average Conversion Rate For Shopify Stores?
- The average conversion rate for Shopify stores is 1.4%.
A conversion rate below 0.5% for a Shopify store has great room for improvement, while a conversion rate above 3.3% is considered a good eCommerce conversion rate, and the store falls among the top 20% of Shopify stores.
Comparatively, the average eCommerce conversion rates are between 2.5% and 3%.
Source: Shopify
How Many Merchants Are There On Shopify?
- Shopify has millions of merchants across 175 countries worldwide.
However, Shopify has not disclosed the number of its merchants.
The last time Shopify disclosed the details of merchants was 2020, when the platform had 1.75 million merchants.
Here is a table displaying the number of Shopify merchants recorded over the years.
| Year | Number of Shopify Merchants |
|---|---|
| 2020 | 1,749,000 |
| 2019 | 1,069,000 |
| 2018 | 820,000 |
| 2017 | 609,000 |
| 2016 | 375,000 |
| 2015 | 243,000 |
| 2014 | 145,000 |
| 2013 | 84,000 |
Shopify Merchants By Region
- 54% of the Shopify merchants were from North America in 2023.
The majority of the merchants on Shopify are from North America, while the second highest share of merchants are from the EMEA Region.
Meanwhile, just 5% of the Merchants are from Latin America.
The following table displays the share of Shopify Merchants from different regions of the world.
| Region | Share of Shopify Merchants |
|---|---|
| North America | 54% |
| Europe, the Middle East and Africa | 27% |
| Asia Pacific, Australia, and China | 14% |
| Latin America (Mexico and South America) | 5% |
Source: Shopify.
How much does it cost to run a Shopify store?
- Shopify offers several plans to select from, ranging from $29 to $399 per month.
Additionally, the sellers must pay the transaction fees according to the plan selected.
The following table displays the details about the cost required to run a Shopify store.
| Cost | Basic Plan | Shopify Plan | Advanced Plan |
|---|---|---|---|
| Monthly Cost | $39/month | $105/month | $399/month |
| Yearly Cost | $29/month | $79/month | $299/month |
| Transaction fees | 2% | 1% | 0.6% |
| Shopify POS Pro (per location) | $89/month | $89/month | $89/month |
Source: Shopify
Shopify Revenue Statistics
- Shopify generated a revenue of $1.9 billion in Q1 of 2024.
That’s a YoY growth of 23% compared to the revenue of $1.51 billion recorded in Q1 of 2023.
Comparatively, the revenue generated by Shopify in the last quarter of 2023 was $2.14 billion. This was a 23.57% YoY increase in Shopify’s quarterly revenue, which was the highest revenue recorded in a quarter.
Shopify generated revenue of $7.06 billion in 2023. That was an increase of 26.07% in revenue compared to the previous year. In 2022, Shopify generated a revenue of $5.6 billion.
Besides, Shopify’s revenue increased from $1.58 billion in 2019 to $7.06 billion in 2023, displaying an overall growth rate of 347.4% in the past 5 years.
The following table displays Shopify’s revenue over the years.
| Year | Shopify’s Revenue |
|---|---|
| 2024 (Q1) | $1,861 million |
| 2023 | $7,060 million |
| 2022 | $5,600 million |
| 2021 | $4,612 million |
| 2020 | $2,929 million |
| 2019 | $1,578 million |
| 2018 | $1,073 million |
| 2017 | $673 million |
| 2016 | $389 million |
| 2015 | $205 million |
Source: Macro Trends, Shopify
- Shopify generated $511 million through subscription solutions, while $1.35 billion through merchant solutions in Q1 2024.
That’s a year-over-year increase of 33.77% in subscription solution revenue and 19.89% in merchant solutions revenue.
Meanwhile, Shopify’s merchant solutions revenue was $5.22 billion, while subscription solutions revenue was $1.83 billion in 2023.
The merchant’s solutions revenue witnessed a growth of 27%, while the subscription solutions revenue increased by 23% in 2023.
The following table displays the distribution of Shopify’s revenue generated through the merchant’s solutions and the subscription solutions.
| Year | Shopify’s Merchant Solutions Revenue | Shopify’s Subscription Solutions Revenue |
|---|---|---|
| 2024 | $511 million | $1,350 million |
| 2023 | $5,223 million | $1,837 million |
| 2022 | $4,112 million | $1,488 million |
| 2021 | $3,270 million | $1,342 million |
| 2020 | $2,021 million | $908.76 million |
| 2019 | $935.93 million | $642.24 million |
| 2018 | $608.23 million | $465.00 million |
| 2017 | $363.27 million | $310.03 million |
| 2016 | $200.72 million | $188.61 million |
| 2015 | $93.25 million | $111.98 million |
Source: Statista, Shopify
- 71% of Shopify’s revenue in 2023 was generated in the North American region.
The United States accounted for 66% of Shopify’s revenue worldwide, while Canada accounted for 5%, generating a total revenue of 4.6 billion and 388 million, respectively.
Meanwhile, the rest of the world generated a revenue share of 29%.
The following table provides a detailed breakdown of the revenue generated by Shopify in different regions over the years.
| Region | 2023 | 2022 | 2021 |
|---|---|---|---|
| North America | $5,037 million | $4,066 million | $3,291 million |
| Europe, Middle East & Africa | $1,255 million | $917 million | $799 million |
| Asia Pacific | $699 million | $553 million | $467 million |
| Latin America | $69 million | $64 million | $55 million |
Source: Shopify.
Shopify Market Share
- Shopify owned a 10.32% share of the e-commerce software platforms and technologies market in 2023.
Comparatively, WooCommerce owned a 38.74% share of the eCommerce platforms worldwide.
Other e-commerce platforms surpassing Shopify’s market share are Woo Themes and Squarespace Online Stores.
The following table displays the market share of the leading eCommerce platforms worldwide as of 2023.
| eCommerce Software Platforms and Technologies | Share |
|---|---|
| WooCommerce | 38.74% |
| Woo Themes | 14.95% |
| Squarespace Online Stores | 14.67% |
| Shopify | 10.32% |
| WixStores | 8.09% |
| Others | 13.22% |
Source: Statista
Shopify Market Share In eCommerce Websites
- 26% of the ecommerce websites are built with Shopify.
At the same time, 19% of the eCommerce websites are built with WooCommerce Checkout.
Other popular eCommerce technologies used to build eCommerce websites are Wix Stores, Squarespace Add to Cart, and Ecwid.
The following table displays the distribution of websites using different eCommerce technologies worldwide.
| eCommerce Technologies | Share of Websites |
|---|---|
| Shopify | 26% |
| WooCommerce Checkout | 19% |
| Wix Stores | 18% |
| Squarespace Add to cart | 12% |
| Ecwid | 5% |
| Other | 23% |
Source: Built With.
Shopify Market Share In the UK
- Shopify owns a 23% share of the e-commerce software provider market in the United Kingdom as of 2024.
It has the country’s highest share of the e-commerce software provider market.
Besides, the second-highest market share is owned by Wix Stores, with 21% of the market share.
Here is a table displaying the market share distribution of eCommerce software providers in the United Kingdom as of April 2024.
| eCommerce Software Providers | Market Share |
|---|---|
| Shopify | 23% |
| Wix Stores | 21% |
| WooCommerce Checkout | 18% |
| Others | 17% |
| Squarespace Add to Cart | 13% |
| Ecwid | 9% |
Source: Statista
Shopify Market Share In Payment Processing Technology
- Shopify Pay Installments owns a 14.6% share of the payment processing technology market.
It is the third most used payment processing technology worldwide.
In comparison, PayPal has the highest share of the market, with a 45.4% share.
Here is a table displaying the most used payment processing technologies worldwide.
| Payment Processing Technology | Market Share |
|---|---|
| PayPal | 45.4% |
| Stripe | 18.2% |
| Shopify Pay Installments | 14.6% |
| Amazon Pay | 3.8% |
| Afterpay | 1.3% |
| Stripe Checkout | 1.3% |
| Braintree | 1.2% |
| Klarna | 1% |
| remise | 1% |
| HiperCard | 0.8% |
Source: Statista
Shopify Financial Statistics
- Shopify has a market cap of $101.08 million as of 2024.
As a result, Shopify is the 155th most valuable company worldwide, according to the market cap.
In 2023, Shopify had a market cap of $100.04 billion, while in 2022, the market cap fell to just $44.15 billion.
The following table displays the market cap of Shopify recorded over the years.
| Year | Shopify’s Market Cap |
|---|---|
| 2024 | $101.08 billion |
| 2023 | $100.04 billion |
| 2022 | $44.15 billion |
| 2021 | $171.57 billion |
| 2020 | $137.41 billion |
| 2019 | $46.01 billion |
| 2018 | $15.30 billion |
Source: Companies Market Cap
- In Q1 2024, Shopify recorded a gross profit of $957 million.
That’s a YoY increase of 33%.
Shopify had a net income profit of $132 million in 2023.
Comparatively, in 2022, Shopify faced a loss of $3.4 billion in net income. Further, Shopify witnessed a net income profit of $2.9 billion in 2021.
In 2020, Shopify’s rapid growth resulted in a profit for the first time. The company generated a profit of $319.5 million in that year.
The following table displays the loss/ profit witnessed by Shopify in terms of net income over the years.
| Year | Net Income |
|---|---|
| 2024 (Q1) | $957 million |
| 2023 | $132 million |
| 2022 | -$3,460.42 million |
| 2021 | $2,914.66 million |
| 2020 | $319.51 million |
| 2019 | -$124.84 million |
| 2018 | -$64.55 million |
| 2017 | -$40 million |
| 2016 | -$35.36 million |
| 2015 | -$18.79 million |
Source: Statista, Shopify
- The gross merchandise volume of Shopify was recorded to be $60.9 billion in Q1 2024.
That was an increase of 23% or $11.3 billion compared to the GMV recorded in Q1 of 2023.
Shopify’s gross merchandise volume hit $235.9 billion in 2023.
This was an increase of 20%, which resulted in an increase of $38.7 billion compared to the previous year. In 2022, the gross merchandise volume was $197.3 billion.
The following table provides details about the gross merchandise volume of Shopify recorded over the years.
| Year | Gross Merchandise Volume of Shopify |
|---|---|
| 2024(Q1) | $60.9 billion |
| 2023 | $235.9 billion |
| 2022 | $197.3 billion |
| 2021 | $175.4 billion |
| 2020 | $119.5 billion |
Source: Statista, Shopify
- Shopify spent $1.73 billion in research and development, accounting for 25% of operating expenses in 2023.
At the same time, Shopify spent $1.2 billion in sales and marketing and $1.3 billion on impairment on sales of Shopify’s logistics businesses.
Comparatively, Shopify spent $1.5 billion on research and development and $1.2 billion on sales and marketing in 2022.
The following table provides a detailed breakdown of Shopify’s operating expenses recorded in 2023 and 2022.
| Operating Expenses | 2023 | 2022 |
|---|---|---|
| Sales and marketing | $1,220 million | $1,230 million |
| Research and development | $1,730 million | $1,503 million |
| General and administrative | $491 million | $708 million |
| Transaction and loan losses | $152 million | $135 million |
| Impairment on sales of Shopify’s logistics businesses | $1,340 million | – |
Source: Shopify
How Many Shopify Plus Stores Are There?
- There are 48,287 live Shopify Plus stores worldwide.
Of these, 61 eCommerce stores are among the top 10K eCommerce sites, while 0.76% of the top 1 million eCommerce stores are built with Shopify Plus.
The following table shows the breakdown of the top e-commerce websites using Shopify Plus.
| Top E-commerce Stores | Number of Stores | Percentage of Stores |
|---|---|---|
| Top 1 million | 7,598 | 0.76% |
| Top 100k | 576 | 0.58% |
| Top 10k | 61 | 0.61% |
Source: Built With
Shopify Plus Stores By Country
- The United States has the highest number of Shopify Plus stores, accounting for 55.54% of the live Shopify Plus stores worldwide.
The United Kingdom comes in second with 3,403, accounting for 7.05% of the live Shopify Plus stores worldwide.
Here is a table displaying a detailed breakdown of the countries with the most Shopify Plus Stores worldwide.
| Country | Number of Shopify Plus Stores |
|---|---|
| United States | 26,818 |
| United Kingdom | 3,403 |
| Australia | 3,082 |
| Canada | 2,917 |
| Germany | 1,382 |
| France | 904 |
| Denmark | 676 |
| Netherlands | 611 |
| Japan | 493 |
| India | 449 |
| Italy | 444 |
Source: Built With
Shopify Traffic Statistics
- 70.41% of the traffic on Shopify comes from desktops.
Most users visit Shopify through their desktop, while just 29.59% of the traffic is from mobile devices.
The average visit duration recorded on Shopify is 13 minutes, and a visitor goes through 12.47 pages in one visit.
Source: Similar web
Shopify Monthly Active Users
- 124.7 million people visited the Shopify website in June 2024.
Comparatively, 125.5 million and 120.1 million visits were recorded on SHopify’s website in may 2024 and April 2024 respectively.
The following table displays the monthly visits recorded on Shopify over the months.
| Month- Year | Number of Monthly Visits |
|---|---|
| June 2024 | 124.7 million |
| May 2024 | 125.2 million |
| April 2024 | 120.1 million |
| February 2024 | 115.4 million |
| January 2024 | 124.0 million |
| December 2023 | 118.8 million |
| November 2023 | 118.8 million |
| October 2023 | 114.4 million |
| September 2023 | 108.2 million |
Source: Similar Web
Shopify Traffic Demographics
- 49.16% of the Shopify visitors are male, while 50.84% are female.
This displays that the ratio of male and female Shopify visitors is almost similar.
Besides, 34.08% of Shopify users are between 25 and 34 years old, and 21.23% are from 35 to 44 years old.
Hence, according to the latest data, the highest number of Shopify visitors is between 25 and 44 years old, while the lowest share of visitors is over 65 years old.
Here is a table displaying a detailed distribution of the age of Shopify visitors worldwide as recorded in February 2024. between April 2024 and June 2024.
| Age Group | Share of Shopify Users |
|---|---|
| 18 to 24 years | 14.21% |
| 25 to 34 years | 34.08% |
| 35 to 44 years | 21.23% |
| 45 to 54 years | 15.12% |
| 55 to 64 years | 9.57% |
| Over 65 years | 5.79% |
Source: Similar Web
Shopify Traffic By Country
- 35.71% of Shopify’s traffic is from the United States.
United States accounts for the highest traffic share received on Shopify.
Comparatively, the second-highest traffic share is from the United Kingdom, accounting for just 6.86% of the traffic share.
Here is a table displaying further details about the countries that direct the highest traffic on Shopify’s website as of February 2024.
| Country | Share of Traffic Directed on Shopify |
|---|---|
| United States | 35.71% |
| United Kingdom | 6.86% |
| India | 5.87% |
| Australia | 4.35% |
| Canada | 4.25% |
Source: Similar Web
How Many Apps Are There On Shopify?
- There are 10,309 apps on the Shopify App Store as of March 2024.
However, 11,753 apps have been published on the Shopify App Store by 7,485 different vendors to date.
These Shopify apps enable Shopify users to optimize their website store design to optimize marketing.
Over 50% of these Shopify apps are free to use.
Source: Store Leads
Most Popular Apps On Shopify
- Product Reviews is the most popular app on the Shopify store.
It has been downloaded by 519,022 stores worldwide.
The second most downloaded app on the Shopify App Store is Geolocation, with 485,917 downloads worldwide.
DSers, one of the most popular apps used by drop shippers, is the 7th most downloaded app on Shopify.
Here is a table displaying a detailed list of the most downloaded apps on Shopify.
| Shopify App | Number of Downloads By Shopify Stores |
|---|---|
| Product Reviews | 519,022 |
| Geolocation | 485,917 |
| Shopify Inbox | 398,584 |
| Judge.me Product Reviews | 302,844 |
| Klaviyo: Email Marketing & SMS | 300,711 |
| Instafeed ‑ Instagram Feed | 201,718 |
| DSers‑AliExpress Dropshipping | 165,755 |
| Loox ‑ Product Reviews App | 164,118 |
| Mailchimp: Email Marketing | 161,969 |
| Printful: Print on Demand | 145,215 |
Source: Store Leads
Shopify Store Statistics
- 520,321 apparel stores are built on Shopify as of June 2023.
The majority of Shopify’s merchants are fashion merchants. As a result, most Shopify stores are apparel stores.
Home and Garden stores account for 221,381 stores on the platform, making it the category with the second-highest number of stores.
Beauty & Fitness and Food & Drink are the other categories with the second and the third highest number of stores on Shopify.
The following table displays the categories with the highest number of stores on Shopify.
| Category | Number of Shopify Stores |
|---|---|
| Apparel | 520,321 |
| Home & Garden | 221,381 |
| Beauty & Fitness | 186,706 |
| Food & Drink | 116,008 |
| People & Society | 68,801 |
| Sports | 62,669 |
| Health | 61,983 |
| Arts & Entertainment | 61,283 |
| Toys & Hobbies | 53,082 |
| Pets & Animals | 40,609 |
Source: Statista
- 621,899 Shopify stores sell less than 10 products.
In comparison, 3,564 Shopify stores sell 25,000 to 99,999 products.
The number of Shopify online stores and products sold per store are inversely related.
Here is a table displaying the number of products sold per Shopify store as of July 2023.
| Number of Shopify Stores | Numbers of Products Sold Per Store |
|---|---|
| 1 to 9 products | 621,899 |
| 10 to 24 products | 376,418 |
| 25 to 49 products | 290,320 |
| 50 to 99 products | 257,076 |
| 100 to 249 products | 247,903 |
| 250 to 999 products | 197,157 |
| 1000 to 4999 products | 71,052 |
| 5000 to 9999 products | 10,673 |
| 10000 to 24999 products | 6,149 |
| 25000 to 99999 products | 3,564 |
Source: Statista
- USPS is the most used Shipping carrier by Shopify online stores, with 148,673 stores preferring it.
UPS and FedEx are Shopify stores’ second and third most preferred shipping carriers, and 101,628 and 67,894 Shopify stores use them, respectively.
Other most preferred shipping carrier services by Shopify stores are Royal Mail and Correios.
Here is a table displaying the shipping carriers that Shopify stores prefer.
| Shipping Carriers | Number of Shopify Stores |
|---|---|
| USPS | 148,673 |
| UPS | 101,628 |
| FedEx | 67,894 |
| Royal Mail | 34,054 |
| Correios | 20,926 |
| Australia Post | 27,996 |
| Canada Post | 17,343 |
| DHL | 8,516 |
| Correos | 5,645 |
| PostNord | 3,885 |
Source: Statista
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Conclusion: 4.79 Million Online Stores Use Shopify
4.79 million live online stores prefer to use Shopify over other eCommerce platforms. Besides, out of 27.19 million eCommerce websites, 7.75 million eCommerce websites are built with Shopify.
Additionally, 3.25 million to 5 million people visited Shopify daily in June and July 2024.
These figures indicate that the number of Shopify users will increase further in the upcoming years due to the platform’s accessibility and features.
That was all about Shopify Statistics from my side. You can come back later for the latest updates.
